Inferno is a media and apparel brand dedicated to celebrating the original scenes and artists within rollerblading. With our unique visual content and written articles, INFERNO pays tribute to the subculture raised on wheels.

We are independently owned & operated with the sole intention of producing and sharing the human stories within skating. No bullshit, just authentic content with an edge.

If you like what we do, we offer high-quality merch and a simple donation page if you’d like to donate to the cause.

It’s time to destroy the current definition of cool - it’s time for INFERNO.

Interested in how you can help out or got a cool idea for a media piece? Shoot us an email with your submission idea. We read every message we receive.